Sign Off
The final visual asset is signed off between both parties.
The level of finish varies according to client requirements.
Production often means the latest (iterative) version is the finalised version (for now) but may sometimes take multiple iterative version (rigged in 3D) and involve multiple parties; focus groups, shareholder interest, marketing, and such. This means, its finally final when the game ships.
Marketing, Pitch visuals & Key Art require a certain level of polish & visual fidelity; this involves less of a design and more of a “wow” factor that both implies a more involved story (without words) that both fits the client brief, game universe and style. |